Strategy, compliance, athlete development, and regulatory analysis — covering every dimension of the NIL landscape as it evolves. Written at the standard of the institutions we serve. New articles added as the landscape demands.
The most consequential operational gap in college athletics — and what it costs your program every semester you wait.
Read article →The most consequential operational gap in college athletics — and what it costs your program every semester you wait.
The CSC declined nearly $15 million in NIL agreements since July 2025. The pattern is a map of where institutional infrastructure is failing.
The settlement provided the money. It did not provide the business infrastructure to make it matter for the athletes receiving it.
Florida won the 2025 championship ranked 77th in NIL spending. Kentucky spent $22 million and made the bubble.
When an athlete signs an NIL deal without an entity structure, they are personally liable for every obligation in that contract.
NIL deal value in volleyball rose 146% year over year. Women's engagement outpaces men's. The market is there. The infrastructure is not.
The IRS designated NIL a high-risk enforcement category. 51% of athletes with significant NIL income faced unexpected tax situations.
On January 9, 2026, the CSC warned NIL inducements could cost athletes eligibility. On April 3, 2026, the federal government agreed.
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